Leadership Areas
Enrollment Management
A MESSAGE FROM THE ASSOCIATE VICE PRESIDENT
"At the University of Maryland, we are deeply committed to fostering an inclusive environment where students can thrive academically, personally, and professionally. We believe that diversity enhances the learning experience, and we are committed to bringing together students who will contribute to our rich tapestry of ideas and perspectives."
Shannon Gundy
Associate Vice President of Enrollment Management
About Enrollment Management
Guided by the University’s mission of educating students and advancing knowledge in areas of importance to the state, the nation, and the world, Enrollment Management is aligned with the principles of Fearlessly Forward, UMD's vision for impactful and inclusive innovation. Enrollment Management is designed to achieve several key objectives, including the recruitment, admission, enrollment, and support of talented students from diverse backgrounds. The dedicated staff within Enrollment Management is committed to ensuring a seamless and supportive experience for students, aligning their efforts with the goal of creating accessible and affordable educational pathways.
This dedication, inspired by the Fearlessly Forward initiative, extends not only to students within the state of Maryland but also reaches across the United States and around the globe. Enrollment Management strives to open doors to quality education, setting the stage for students to become impactful contributors to their communities and the world at large, embodying UMD's commitment to fearless, transformative progress.
We focus on providing pathways to an accessible and affordable education for the most promising students from Maryland, across the United States and around the globe.
Vision & Mission
Grounded in the Mission of the University of Maryland, our purpose in Enrollment Management is to recruit, admit, enroll and support talented students from diverse backgrounds. Our efforts promote the success of these students who then benefit from and contribute to the intellectual, social and cultural life of the university, their communities and the world. We are student-centered and data-supported professionals committed to designing, implementing and providing the necessary services from pre-enrollment to graduation.
Leadership Teams
Adrian R. Cornelius, Ed.D
Executive Director of Enrollment Management and University Registrar
Adrian directs the planning, development, and implementation of strategy and projects for all offices within Enrollment Management and the University Registrar. He is responsible for determining strategic priorities and implementing process improvements in support of the University of Maryland’s mission.
Nora Czumak, CPA
Director of Administrative Services
Nora plays a vital role in providing comprehensive assistance in financial operations, human resources, project management, and data analysis. Her expertise ensures that each unit has the resources and insights needed to operate efficiently, enabling them to achieve their goals effectively.
Vinette Brown-Darlington
Director of External Relations and the Visit Experience
Vinette leads the strategic planning, execution, and assessment of all projects, events, and outreach initiatives targeting incoming undergraduate students, their families, and counselors. Additionally, she oversees the staffing of the Visit Center, where the team works to enhance the campus visit experience for prospective students and their families.
Shannon R. Gundy
Interim Associate Vice President of Enrollment Management
Shannon provides strategic direction and leadership for the Office of Undergraduate Admissions. She oversees all aspects of the undergraduate admissions processes, including the key areas of undergraduate recruitment, marketing and communications, admissions events, and visitor services, along with their related operations. Through her strategic guidance, Shannon ensures that each function aligns with the university's mission, advancing its goals to attract and enroll a diverse and talented student body.
Dawit S. Lemma
Director of Office of Student Financial Aid
Dawit is responsible for guiding regulatory compliance, awarding, disbursement, and oversight of federal, state, and institutional financial aid programs for the University of Maryland. He is instrumental in the university’s efforts to make students' academic careers both attainable and affordable.
James B. Massey, Jr.
Director of Undergraduate Admissions
As the Director of Undergraduate Admissions, James oversees all aspects of the undergraduate admission process for freshman, transfer and international applicants. He also is responsible for overseeing domestic and international recruitment, diversity outreach efforts and the merit scholarship awarding process for all freshman and transfer admitted students. James also collaborates with campus partners and all partners across all units of Enrollment Management to shape each incoming class of students.
Kathy A. Thomas
Director of Assessment and Technology
Kathy oversees strategies for data assessments and technology explorations, implementations, and management throughout the areas of Enrollment Management at the University of Maryland. By overseeing these critical functions, Kathy enhances data-driven decision-making and supports the continuous improvement of enrollment initiatives throughout the university.
UNITS WITHIN ENROLLMENT MANAGEMENT
Office of Undergraduate Admissions
The Office of Undergraduate Admissions is designed to meet the individual needs of prospective students. The office provides general information about the University of Maryland through electronic communications, print materials, website, social media, visit programs, information sessions, campus tours and other personal interactions. Admissions staff evaluate undergraduate freshman and transfer applicants (both international and domestic) in order to shape the entering class of students. Also housed within the Office of Undergraduate Admissions, the OUA Visit Center plays a pivotal role in welcoming prospective students and their families to campus. The Visit Center is dedicated to providing an engaging and informative experience, showcasing the university’s offerings and fostering a strong first impression of campus life. Through tours, information sessions, and personalized interactions, the Visit Center supports the university’s recruitment goals by helping prospective students envision their future at the University of Maryland.
Office of Assessment and Technology
The Office of Assessment and Technology oversees strategies for data assessments and technology explorations, implementations, and management throughout the areas of Enrollment Management at the University of Maryland.
Office of Administrative Services
The Office of Administrative Services provides financial, human resources, project management and data analysis support for units in the Division of Administration.
Office of Student Financial Aid
The Office of Student Financial Aid helps students navigate the financial aid process and understand your options. Scholarships, grants, loans and work-study funds are offered based on academic ability and/or financial need as determined by a federal needs analysis system.
Office of the University Registrar
The Office of the University Registrar supports teaching and learning at the University of Maryland by maintaining the integrity of academic policies and the student information system and implementing and providing the necessary services from pre-enrollment to graduation.